:root {
  --purple: #512888;
  --navy: #081f2f;
  --cream: #fef6eb;
  --bg-soft: #f3f3f3;
  --ink: #121212;
  --muted: #5a5a5a;
  --line: #e4e4e4;
  --ok: #2f6b3a;
}
* { box-sizing: border-box; }
body {
  margin: 0;
  font-family: "Josefin Sans", Arial, sans-serif;
  color: var(--ink);
  background: #1a1520;
}
h1,h2,h3,h4 { font-family: Oswald, sans-serif; font-weight: 600; letter-spacing: 0.02em; margin: 0; }
button, input, textarea, select { font: inherit; }
.deck { max-width: 1280px; margin: 0 auto; padding: 28px 20px 80px; }
.deck-head { color: #fff; margin-bottom: 20px; }
.deck-head .eyebrow { color: #c9b4e8; font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 8px; }
.deck-head h1 { font-size: 36px; margin-bottom: 8px; }
.deck-head p { color: #d7d0e0; max-width: 760px; line-height: 1.5; font-size: 15px; margin: 0; }
.top-links { margin-top: 12px; }
.top-links a { color: #c9b4e8; font-size: 14px; margin-right: 16px; }
.layout { display: grid; grid-template-columns: 380px 1fr; gap: 22px; align-items: start; }
@media (max-width: 980px) { .layout { grid-template-columns: 1fr; } }
.panel {
  background: #2a2233; border: 1px solid #3d3348; border-radius: 14px;
  padding: 18px 16px 20px; color: #eee; position: sticky; top: 12px; max-height: calc(100vh - 24px); overflow: auto;
}
@media (max-width: 980px) { .panel { position: static; max-height: none; } }
.panel h2 { font-size: 22px; margin-bottom: 4px; }
.panel .sub { color: #b9b0c4; font-size: 13px; line-height: 1.4; margin: 0 0 14px; }
.panel fieldset { border: 1px solid #3d3348; border-radius: 10px; margin: 0 0 12px; padding: 10px 12px 12px; }
.panel legend { color: #c9b4e8; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; padding: 0 6px; }
.panel label.choice { display: flex; gap: 8px; align-items: flex-start; padding: 7px 4px; cursor: pointer; font-size: 14px; line-height: 1.3; }
.panel label.choice .rec {
  display: inline-block; margin-left: 6px; background: #512888; color: #fff; font-size: 10px;
  letter-spacing: 0.06em; text-transform: uppercase; padding: 2px 6px; border-radius: 3px; vertical-align: middle;
}
.panel .hint { color: #9a90a8; font-size: 12px; margin: 4px 0 0; line-height: 1.35; }
.panel input[type="text"], .panel textarea {
  width: 100%; background: #1a1520; border: 1px solid #4a3f58; border-radius: 8px; color: #fff; padding: 10px 12px; margin-top: 6px;
}
.panel textarea { min-height: 72px; resize: vertical; }
.save-row { display: flex; gap: 10px; align-items: center; flex-wrap: wrap; margin-top: 8px; }
.btn {
  display: inline-block; background: var(--cream); color: var(--navy); font-family: Oswald, sans-serif;
  font-size: 15px; letter-spacing: 0.04em; text-transform: uppercase; padding: 12px 18px; border-radius: 4px;
  text-decoration: none; border: none; cursor: pointer;
}
.btn:disabled { opacity: 0.55; cursor: wait; }
.btn-purple { background: var(--purple); color: #fff; }
.btn-navy { background: var(--navy); color: var(--cream); }
.btn-ghost { background: transparent; color: var(--navy); border: 1px solid #cfcfcf; }
.saved-pill { font-size: 12px; color: #9ad0a4; background: rgba(47,107,58,0.18); border: 1px solid rgba(47,107,58,0.4); padding: 6px 10px; border-radius: 99px; }
.saved-pill.warn { color: #e8c98a; background: rgba(180,120,20,0.15); border-color: rgba(180,120,20,0.35); }
.saved-pill.err { color: #f0a0a0; background: rgba(140,40,40,0.2); border-color: rgba(180,60,60,0.4); }
.browser { background: #fff; border-radius: 14px; overflow: hidden; box-shadow: 0 24px 60px rgba(0,0,0,0.35); min-height: 720px; }
.browser-bar { background: #ece8f2; padding: 10px 14px; display: flex; align-items: center; gap: 8px; border-bottom: 1px solid #ddd; }
.dot { width: 10px; height: 10px; border-radius: 50%; background: #c9c0d4; }
.url { flex: 1; margin-left: 8px; background: #fff; border-radius: 6px; padding: 6px 12px; font-size: 12px; color: #666; }
.site-header { display: flex; align-items: center; justify-content: space-between; padding: 14px 22px; border-bottom: 1px solid var(--line); background: #fff; }
.site-header img { height: 44px; }
.site-nav { display: flex; gap: 18px; font-size: 12px; text-transform: uppercase; letter-spacing: 0.06em; color: var(--navy); align-items: center; }
.site-nav .nav-quiz {
  color: var(--purple); font-weight: 600; cursor: pointer; background: none; border: none; padding: 0;
  font-family: inherit; font-size: 12px; text-transform: uppercase; letter-spacing: 0.06em;
}
.cart { font-size: 13px; color: var(--navy); }
.hero {
  background: linear-gradient(120deg, #081f2f 0%, #512888 100%); color: #fff; padding: 40px 28px;
  display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 22px; align-items: center;
}
@media (max-width: 700px) { .hero { grid-template-columns: 1fr; padding: 28px 18px; } }
.hero h2 { font-size: 34px; line-height: 1.08; margin-bottom: 10px; }
.hero p { color: #e8e0f2; font-size: 15px; line-height: 1.45; margin: 0 0 18px; max-width: 460px; }
.hero-card { background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.2); border-radius: 12px; padding: 18px; }
.hero-card .mini { font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase; color: #d7c8ef; margin-bottom: 8px; }
.hero-card strong { display: block; font-family: Oswald, sans-serif; font-size: 22px; margin-bottom: 6px; }
.hero-card p { color: #eee; font-size: 14px; margin: 0 0 14px; }
.strip { background: var(--bg-soft); padding: 14px 22px; display: flex; flex-wrap: wrap; gap: 18px; font-size: 13px; color: var(--muted); border-bottom: 1px solid var(--line); }
.strip b { color: var(--navy); }
.product-entry { padding: 24px 22px 32px; display: grid; grid-template-columns: 1fr 1fr; gap: 22px; }
@media (max-width: 700px) { .product-entry { grid-template-columns: 1fr; } }
.product-entry img { width: 100%; border-radius: 8px; background: var(--bg-soft); aspect-ratio: 1; object-fit: cover; }
.badge { display: inline-block; background: #efe8f8; color: var(--purple); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; padding: 6px 10px; border-radius: 3px; margin-bottom: 10px; }
.price { font-family: Oswald, sans-serif; font-size: 28px; margin: 8px 0 16px; }
.callout { margin-top: 18px; border: 1px solid #d9cceb; background: #f8f4fc; border-radius: 10px; padding: 16px; }
.callout h4 { font-size: 18px; margin-bottom: 4px; color: var(--purple); }
.callout p { margin: 0 0 12px; font-size: 14px; color: var(--muted); }
.quiz { min-height: 560px; background: #fff; }
.quiz-top { padding: 16px 22px; border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: space-between; }
.quiz-top img { height: 34px; }
.progress { display: flex; align-items: center; gap: 10px; font-size: 12px; color: var(--muted); text-transform: uppercase; letter-spacing: 0.08em; }
.bar { width: 140px; height: 6px; background: #ece8f2; border-radius: 99px; overflow: hidden; }
.bar > i { display: block; height: 100%; background: var(--purple); width: 0; transition: width 0.2s; }
.quiz-body { max-width: 640px; margin: 0 auto; padding: 32px 22px 40px; }
.quiz-body .step { color: var(--purple); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 10px; }
.quiz-body h2 { font-size: 30px; margin-bottom: 8px; }
.quiz-body .help { color: var(--muted); margin: 0 0 22px; font-size: 15px; }
.opts { display: grid; gap: 10px; }
.opt {
  border: 1.5px solid #dcd5e6; border-radius: 10px; padding: 14px 16px; display: flex; align-items: center;
  justify-content: space-between; cursor: pointer; background: #fff; text-align: left; width: 100%; font: inherit; color: inherit;
}
.opt:hover { border-color: var(--purple); }
.opt.selected { border-color: var(--purple); background: #f6f1fb; box-shadow: inset 0 0 0 1px var(--purple); }
.opt .label { font-family: Oswald, sans-serif; font-size: 18px; }
.opt .sub { font-size: 13px; color: var(--muted); margin-top: 2px; }
.opt .check { width: 22px; height: 22px; border-radius: 50%; border: 2px solid #cfc3e0; flex-shrink: 0; }
.opt.selected .check { background: var(--purple); border-color: var(--purple); box-shadow: inset 0 0 0 4px #fff; }
.quiz-actions { margin-top: 26px; display: flex; justify-content: space-between; align-items: center; }
.back-btn { color: var(--muted); font-size: 14px; background: none; border: none; cursor: pointer; padding: 8px 0; }
.back-btn:disabled { opacity: 0.35; cursor: default; }
.email-gate .field { width: 100%; border: 1.5px solid #dcd5e6; border-radius: 8px; padding: 14px 16px; font-size: 16px; margin-bottom: 12px; }
.skip { display: block; text-align: center; margin-top: 14px; color: var(--muted); font-size: 14px; text-decoration: underline; background: none; border: none; cursor: pointer; width: 100%; }
.demo-note { background: #fff8e8; border: 1px solid #ead9a8; color: #6a5a28; font-size: 13px; padding: 10px 12px; border-radius: 8px; margin-bottom: 14px; line-height: 1.4; }
.preview-box { display: flex; gap: 14px; align-items: center; background: var(--bg-soft); border-radius: 10px; padding: 12px; margin-bottom: 18px; }
.preview-box img { width: 72px; height: 72px; object-fit: cover; border-radius: 6px; }
.results { padding: 26px 24px 36px; background: #fff; }
.results-head { margin-bottom: 18px; }
.results-head .eyebrow { color: var(--purple); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 6px; }
.results-head h2 { font-size: 28px; margin-bottom: 6px; }
.results-head p { color: var(--muted); margin: 0; max-width: 560px; line-height: 1.45; }
.fit { display: inline-block; background: #e8f3ea; color: var(--ok); font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; padding: 5px 9px; border-radius: 3px; margin-bottom: 8px; }
.rec { display: grid; grid-template-columns: 180px 1fr; gap: 18px; border: 1.5px solid var(--purple); border-radius: 12px; padding: 14px; margin-bottom: 14px; background: #fbf8ff; }
@media (max-width: 700px) { .rec { grid-template-columns: 1fr; } }
.rec img { width: 100%; border-radius: 8px; aspect-ratio: 1; object-fit: cover; background: #eee; }
.rec h3 { font-size: 24px; margin-bottom: 4px; }
.rec .why { color: var(--muted); font-size: 14px; margin: 0 0 12px; line-height: 1.4; }
.rec .meta { font-size: 13px; color: var(--navy); margin-bottom: 14px; }
.rec .meta b { font-family: Oswald, sans-serif; font-size: 22px; margin-right: 10px; }
.alt { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
@media (max-width: 700px) { .alt { grid-template-columns: 1fr; } }
.alt.top3 { grid-template-columns: 1fr; }
.alt-card { border: 1px solid var(--line); border-radius: 10px; padding: 12px; display: flex; gap: 12px; align-items: center; text-decoration: none; color: inherit; }
.alt-card img { width: 64px; height: 64px; object-fit: cover; border-radius: 6px; }
.alt-card h4 { font-size: 16px; margin-bottom: 2px; }
.alt-card p { margin: 0; font-size: 12px; color: var(--muted); }
.quote { margin-top: 20px; border-left: 3px solid var(--purple); padding: 4px 0 4px 14px; color: var(--muted); font-size: 14px; }
.quote b { color: var(--ink); }
.discount-banner { background: #efe8f8; border: 1px dashed var(--purple); color: var(--purple); border-radius: 8px; padding: 10px 12px; font-size: 13px; margin-bottom: 14px; }
.popup-mock { position: absolute; inset: 0; background: rgba(8,31,47,0.55); display: flex; align-items: center; justify-content: center; padding: 20px; z-index: 5; }
.popup-card { background: #fff; border-radius: 12px; padding: 22px; max-width: 360px; width: 100%; box-shadow: 0 20px 50px rgba(0,0,0,0.3); }
.popup-card h3 { font-size: 24px; margin-bottom: 8px; }
.popup-card p { color: var(--muted); font-size: 14px; margin: 0 0 14px; line-height: 1.4; }
.shopper-wrap { position: relative; }
.hidden { display: none !important; }
.footer-note { color: #b9b0c4; font-size: 13px; margin-top: 14px; line-height: 1.45; }
.mode-tabs { display: flex; gap: 8px; margin-bottom: 12px; flex-wrap: wrap; }
.mode-tabs button { background: #1a1520; color: #c9b4e8; border: 1px solid #3d3348; border-radius: 99px; padding: 8px 14px; cursor: pointer; font-size: 13px; }
.mode-tabs button.on { background: var(--purple); color: #fff; border-color: var(--purple); }

.consent { display: flex; gap: 8px; align-items: flex-start; font-size: 13px; color: var(--muted); margin: 0 0 14px; line-height: 1.4; }
.consent input { margin-top: 3px; }
.block { margin: 12px 0 14px; }
.block h4 { font-size: 15px; margin-bottom: 6px; color: var(--navy); }
ul.plain { margin: 0; padding-left: 18px; color: var(--muted); font-size: 14px; line-height: 1.45; }
ul.plain li { margin: 2px 0; }
.fine { font-size: 12px; color: var(--muted); margin: 8px 0 0; line-height: 1.4; }
.cta-row { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 8px; }
.discount-banner.proposed { background: #fff8e8; border: 1.5px dashed #b8860b; color: #5a4a18; }
.discount-banner .tag { display: inline-block; font-size: 10px; letter-spacing: 0.08em; text-transform: uppercase; background: #5a4a18; color: #fff; padding: 3px 7px; border-radius: 3px; margin-bottom: 8px; }
.sim-banner { background: #081f2f; color: #fef6eb; font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; padding: 10px 12px; border-radius: 8px; margin-bottom: 14px; }
.rec.addon { grid-template-columns: 1fr; }
.field { width: 100%; border: 1.5px solid #dcd5e6; border-radius: 8px; padding: 14px 16px; font-size: 16px; margin-bottom: 12px; }

/* v2 taste-first */
.plan3 { margin: 0 0 16px; padding-left: 20px; color: #f1eaf9; font-size: 15px; line-height: 1.6; }
.hero-note { font-size: 13px !important; color: #d7c8ef !important; margin: 10px 0 0 !important; }
.tip { margin: 16px 0 0; font-size: 13px; color: var(--purple); background: #f6f1fb; border-radius: 8px; padding: 10px 12px; line-height: 1.4; }
.opts.two { grid-template-columns: 1fr 1fr; }
@media (max-width: 700px) { .opts.two { grid-template-columns: 1fr; } }
.opt-ns { border-style: dashed; }
.check.sq { border-radius: 5px; }
.field-label { display: block; font-size: 14px; font-weight: 600; margin: 6px 0 6px; color: var(--navy); }
.field.invalid { border-color: #b3261e; box-shadow: 0 0 0 1px #b3261e; }
.field-error { color: #b3261e; font-size: 14px; margin: -4px 0 12px; font-weight: 600; }
.gate-list { margin: 0 0 16px; padding-left: 20px; color: var(--ink); font-size: 15px; line-height: 1.6; }
.alt-head { margin: 18px 0 10px; font-size: 18px; }
.alt-note { margin-top: 4px !important; font-size: 12px; color: #6a5a28 !important; }
.quiz-actions.wrap { flex-wrap: wrap; gap: 10px; justify-content: flex-start; }
.cut-links { margin-top: 6px; }
.cut-links a { color: var(--purple); }
@media (max-width: 700px) {
  .quiz-body { padding: 22px 14px 30px; }
  .quiz-body h2, .results-head h2 { font-size: 24px; }
  .cta-row .btn { width: 100%; text-align: center; }
  .results { padding: 18px 14px 28px; }
  .site-nav { display: none; }
}

.rec.noimg { grid-template-columns: 1fr; }
.changing-note { background: #e8f3ea; color: var(--ok); border-radius: 8px; padding: 10px 12px; font-size: 14px; margin: -8px 0 16px; }

.purchase-offer { padding:22px; margin:20px 0; background:#f6f1fb; border:2px solid var(--purple); border-radius:12px; }
.purchase-offer h3 { font-size:26px; } .purchase-offer p { line-height:1.45; }
.purchase-options { display:grid; grid-template-columns:1fr 1fr; gap:12px; margin:16px 0; }
.gift-confirmation { padding:16px; margin-bottom:20px; background:#e8f3ea; border-radius:10px; }
@media(max-width:700px) { .purchase-options { grid-template-columns:1fr; } }

/* Nov 8 preview: customer reviews under the hero photo, beef stick flavor photos */
.rec { grid-template-columns: 240px 1fr; }
@media (max-width: 700px) { .rec { grid-template-columns: 1fr; } }
.rec-media { display: flex; flex-direction: column; gap: 12px; min-width: 0; }
.cust-reviews { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 12px 12px 4px; margin-top: 2px; }
.cust-reviews h4 { font-size: 15px; margin: 0 0 8px; color: var(--navy); }
.cust-reviews .cr { margin: 0 0 10px; padding: 0 0 10px; border-bottom: 1px solid var(--line); }
.cust-reviews .cr:last-child { border-bottom: 0; margin-bottom: 0; }
.cr-stars { color: #b8860b; font-size: 14px; letter-spacing: 1px; }
.cr-stars .cr-off { color: #d6d3dc; }
.cust-reviews blockquote { margin: 4px 0 6px; font-size: 13.5px; line-height: 1.45; color: var(--ink); }
.cust-reviews figcaption { font-size: 12px; color: var(--muted); display: flex; flex-wrap: wrap; gap: 6px; align-items: center; }
.cust-reviews figcaption b { color: var(--ink); }
.cr-tag { background: #f1ecf9; color: #4a2a7a; border-radius: 999px; padding: 1px 8px; font-size: 11px; }
.alt-card + .cust-reviews { margin: 8px 0 14px; }
.rec.addon { grid-template-columns: 300px 1fr; }
@media (max-width: 700px) { .rec.addon { grid-template-columns: 1fr; } }
.addon-hero { aspect-ratio: 4 / 5 !important; }
.flavors { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.flavors figure { margin: 0; text-align: center; }
.flavors img { width: 100%; aspect-ratio: 3 / 4; object-fit: cover; border-radius: 6px; }
.flavors figcaption { font-size: 12px; font-weight: 600; color: var(--navy); margin-top: 4px; }

/* Nov 8: buying (cart buttons, subscribe + bonus), year section, shop view */
.buy { margin: 14px 0 8px; display: flex; flex-direction: column; gap: 10px; }
.buy .btn { text-align: center; }
.buy-toggle, .plans { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.plans { grid-template-columns: 1fr; }
@media (max-width: 700px) { .buy-toggle { grid-template-columns: 1fr 1fr; } }
.buy .opt span { font-size: 13px; line-height: 1.3; }
.sub-pitch { margin: 0; font-size: 14px; color: var(--ink); }
.bonus { border: 1px dashed var(--purple); border-radius: 10px; padding: 10px; background: #fbf8ff; }
.bonus-h { font-family: Oswald, sans-serif; font-size: 15px; color: var(--purple); margin-bottom: 8px; text-transform: uppercase; letter-spacing: .03em; }
.bonus-opts { display: grid; grid-template-columns: 1fr 1fr; gap: 8px; }
.bonus-opt { display: flex; flex-direction: column; align-items: center; gap: 6px; text-align: center; padding: 8px; }
.bonus-opt img { width: 100%; max-width: 120px; aspect-ratio: 1; object-fit: cover; border-radius: 6px; }
.bonus .fine { margin: 6px 0 0; }
.bonus-val { font-size: 13px; font-weight: 700; color: var(--purple); }
.link-btn { background: none; border: 0; padding: 10px 4px; font: inherit; font-size: 14px; color: var(--muted); text-decoration: underline; cursor: pointer; }
.link-btn:hover { color: var(--navy); }
.year-no { border: 1px solid var(--line); border-radius: 10px; padding: 12px 14px; color: var(--muted); font-size: 14px; }
.year { margin-top: 26px; border-top: 2px solid var(--line); padding-top: 18px; }
.year > h3 { font-size: 24px; margin-bottom: 12px; color: var(--navy); }
.shares { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
@media (max-width: 700px) { .shares { grid-template-columns: 1fr; } }
.share-card { border: 1px solid var(--line); border-radius: 10px; padding: 12px; display: flex; flex-direction: column; gap: 3px; text-decoration: none; color: var(--ink); font-size: 13px; }
.share-card b { font-family: Oswald, sans-serif; font-size: 17px; color: var(--navy); }
.share-card:hover { border-color: var(--purple); }

/* Shopper-only page: no reviewer panel, mockup labels or fake browser frame */
html.shop body { background: #fff; }
html.shop .deck { padding: 0 0 40px; max-width: 920px; }
html.shop .deck-head, html.shop #reviewerPanel, html.shop #entryTabs, html.shop .browser-bar, html.shop .footer-note,
html.shop #popupLayer, html.shop #viewHome, html.shop #viewProduct, html.shop .mock-only { display: none !important; }
html.shop .layout { display: block; }
html.shop .browser { box-shadow: none; border-radius: 0; min-height: 0; }
html.embed .quiz-top img { display: none; }

/* Sold-out cuts: shown so shoppers know, but they cannot be picked (Nov 10 2026). */
.opt.soldout{opacity:.55;cursor:not-allowed;background:#f4f4f4}
.opt.soldout .sub{color:#8a1c1c;font-weight:600}

/* Email step teaser line (Nov 10 2026). */
.gate-teaser{margin:.2rem 0 .4rem;font-weight:700;color:#3C1362}